What a way to run a radio
Recently, it was announced that the hosts of the Toronto CBC morning show would take their talents to the airwaves on a local community radio station. There have been a few instances of this occurring across the country as the CBC lockout continues.
All this good energy being shared between CBC radio folks and the local c/c stations raises the question, why doesn't the CBC work this way all the time?
Between the new tools of the multimedia age, including blogging, audioblogging, podcasting, netcasting, streaming audio, personalization, etc, and the local presence and mandate of the c/c stations, theoretically, a true national broadcasting network with truly local nodes could be created with relative ease.
The CBC has largely failed of late on local programming because of funding cuts, while the c/c stations sometimes lack the credibility and consistency of production values to draw significant audiences. Together, though, they might be greater than the sum of their parts.
In my view, we have the ability not only to MAKE hyperlocal news and programming, but also to allow viewers nationwide to determine what prominence such programming gets in the scheme of things; that is, Little League scores from Labrador may not deserve national attention, but the listeners can determine that for themselves.
Maybe it's time we looked at how all this stuff works and recognized that centralization is no longer the best way to run a radio service.
All this good energy being shared between CBC radio folks and the local c/c stations raises the question, why doesn't the CBC work this way all the time?
Between the new tools of the multimedia age, including blogging, audioblogging, podcasting, netcasting, streaming audio, personalization, etc, and the local presence and mandate of the c/c stations, theoretically, a true national broadcasting network with truly local nodes could be created with relative ease.
The CBC has largely failed of late on local programming because of funding cuts, while the c/c stations sometimes lack the credibility and consistency of production values to draw significant audiences. Together, though, they might be greater than the sum of their parts.
In my view, we have the ability not only to MAKE hyperlocal news and programming, but also to allow viewers nationwide to determine what prominence such programming gets in the scheme of things; that is, Little League scores from Labrador may not deserve national attention, but the listeners can determine that for themselves.
Maybe it's time we looked at how all this stuff works and recognized that centralization is no longer the best way to run a radio service.
posted by David Newland at 1.9.05
1 Comments:
I think they definately have been under representing local content but if you live in the Toronto area you have so many more news choices then we who live in smaller communities.
I miss the CBC so much and community radio does not have the resources or the funding to fill that void. I want it back!!!!!
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